FACT: If you preside over a family-run company, then you need to get your hands on this ...
“Turn The Fact You’re A Family Business From A Negative To A Positive Marketing Advantage – INSTANTLY And Decisively With The Family Business Revival Kit”
I know that sounds harsh but you need to
DO SOMETHING about it right now.
Dear concerned family business owner:
I can hear what you're thinking:
"being a family business creates a marketing disadvantage…"
Who am I to make such claims and accusations? I'll get back to that later, but right now believe me when I tell you what you NEED to hear rather than what you WANT to hear.
The brutal reality is clear – most family firms are not perceived to be a serious, dependable or as professional as ‘regular companies’. This has been well documented in the business press across countries, cultures and time.
Family businesses are seen to be:
- Disorganised and lacking structure.
- Paternal or maternal in nature, run like a family more than a business.
- Immature in their development and ability to take on bigger challenges, projects and opportunities.
- Less serious or professional partially due to the XXXX nature of hiring and promoting employees.
- Less sophisticated with their sales and marketing activities because an un or under-qualified family member takes care of it and it’s obvious to everyone outside the company.
- The list goes on…
That’s the bad news.
The good news is that you can transform that negative into a positive INSTANTLY and maintain in PERMANENTLY – If you know what and how to do it. That’s where this Family Business Revival Kit comes in.
In a logical, easy-to-follow step-by-step program, you are shown how to transform your family business’s image, persona and brand into a professional corporate entity that is a force to be reckoned with – NOT by denying your family’s contribution, but rather by LEVERAGING it!
Yes, you hear correctly – leveraging it. By doing that, you create an immovable obstacle for you competitors that they can’t touch, disarming them and building a long-term, sustainable and defensible competitive advantage for the business.
But and there’s usually a but…
But you need to know what to do and then how to do it. It won’t happen on its own and you have to adopt a new perspective and mindset about how you market your business.
The Family Business Revival Kit has been designed so that you can assess exactly where you are right now to chart your path to where you want to be.
The components of this program have been hand-selected to ensure you have all the pieces of the puzzle so you can create a masterpiece of a business – especially since you have most of the pieces already in place.
Component #1:
From Bland to Brand
An Exponential Perspective On Re-Branding Yourself And Your Company
How to create a great company or product name without hiring an expensive brand guru
If you’re looking to re-brand your company, products or services, you know just how hard it is to come up with a great name that hasn’t already been taken. With this package, you’ll learn the art and science of how to go about finding the perfect name each and every time!
- 20 Steps to creating a BRILLANT product or company name
- 8 Mistakes to avoid when naming your company or product
- The Top 20 FREE resources to help you come up with brilliant names.
Now, just to be crystal clear – I am not advocating you must change your family business’ name. What I am saying is that you want to recognise and accept the importance and relevance of branding concepts so that you can leverage them more effectively.
If you ignore this most important aspect of marketing and advertising, you already start the promotional game 2, 3 or even 10 steps behind, never quite able to catch up to the others (your competitors).
Component #2:
Branding Case Studies
3 Real-life case studies are highlighted, not just with a before and after comparison, but a detailed step-by-step explanation of the naming, branding and positioning process used, so that you can learn not just what is done, but more importantly – HOW. This is vital so that you can do it yourself.
These case studies will show you how small businesses, just like yours transformed themselves – not just in name, but in POSITION AND PERSONA.
They claimed the dominant market-leading position in their market or industry.
They did it on a shoe-string budget.
One of them out-performed his NATIONAL competitor who spent $250,000 on a campaign with less than a $20,000 investment!
Component #3:
Video Streaming Presentation
"Recession-Proof and Create Wealth In Your Business INSTANTLY"
NOW, MORE THAN EVER, CASH IS KING...
...And there is CASH ABUNDANCE in your business.
You have HIDDEN ASSETS in your business or within your website. Unutilized, un-leveraged, un-known assets that people are WILLING TO PAY for, RIGHT NOW, but they aren't because you're not allowing them to.
They are right there, under your nose, but you can't see them - yet! In this 47-minute video presentation, I will show you how to
RECALIBRATE Your Mind With An Exponential Wealth Creation Mindset...
Recently I held an audience of 153 proactive business owners on the edge of their seats as I shared with them the Exponential Wealth Creation Mindset, at the 2008 Exponential Internet & Business Building Bootcamp in Sydney, Australia.
The topic of the presentation was how any business – YOUR BUSINESS – can be leveraged to make money out of thin air in the middle of a recession when times are hard, competition is cut-throat and prices are being slashed left, right and center.
Imagine turning the worst economic and financial situation into your most potential ally - secretly, like a stealth bomber the enemy never sees or hears coming!
Here are just a few of the secrets I reveal in this myth-busting presentation:
- A simple 'recession-proof' strategy that will instantly boost your profits by 10-25% while giving you an EXTRA 1-2 hours EACH DAY!
- How to turn problems into solutions others will pay you TOP DOLLAR for and create money out of thin air
- A simple way guaranteed to get your prospects and customers to open their wallets and spend money with you PROVEN to work best in a recession!
- How to spruce up your ads, emails and promotions so they have the greatest possible impact at HALF the cost and FLOOD your business with hard, cold cash on demand
- 8 Exponential Strategies to help you grow and prosper during recessionary times. Yes, grow and prosper in the middle of a recession.
- The #1 strategy to help you out-smart, out-strategize and out-earn your competition BECAUSE of what they are going to do during the recession and what you will do to COUNTERACT them. Consider it corporate Judo, where the MORE they do X, the MORE money you make - wouldn't that be really cool?!?!
- How to avoid making costly mistakes that could put you out of business – mistakes that are totally predictable and preventable.
- What to do when the recession hits new record lows. Once panic and desperation set in, you need to be ready to pounce with all you've got.
- 3 Exponential Strategies that will leave your competitors bewildered, confused and paralyzed as you smoothly and effortlessly accelerate your recovery after the recession with greater market share and higher profitability than your competitors.
Learn How To Increase Your Prices WHILE Your Competitors Helplessly Retaliate By Slashing Their Own Throats With Below-Cost Pricing That Bleeds Them To Death
This 47-minute Video contains real, practical value. You'll learn ONLY what's relevant to you, so you can IMMEDIATELY start exploiting the downturn crisis to your advantage and protect yourself from a potential catastrophe.
No fluff. No Hype. This recording is a totally raw, unedited, 'cut the crap' and tell-it-like-it-is content that will have you rewind the video over and over so you don't miss any profit-triggering, wealth-creation and asset-protecting details.
Component #4:
Video Streaming Presentation
How To Out-Sell, Out-Market and
Out-Perform Your Competitors
Without Them Knowing What's Hit Them...Until It's Too Late
Sneak Peek
An overview of 15 exponential marketing strategies you can tailor to your business.
- Including examples and case studies from real companies who deployed these strategies with successful results:
- The jeweler, who pulled $55,000 out of thin air by using just one technique
- The software company that generated $150,000 in sales 6 months faster with 200% better conversion rate and no discounting!
- The specialised health care provider who booked more than $150,000 in treatments in less than 3 hours with less than $1,000 in marketing costs!
- The training company that tapped into a Host-Beneficiary Partner's database to produce $25,000 in less than 60 days. Total cost, less than $300!
- The consultant who made $6,000 in one hour. Yes, one hour. And then made an additional $2,000 without even lifting a finger!
- 12 tips, tricks and techniques to avoid making the most blatant mistakes
- 3 secrets you don't want your competitors to know - ever.
Component #5:
Downloadable Audio Program
Eavesdrop On a MasterMind Session Where More Than $100,000 Of Real Value Was Created For the Participants On The Call - In Just One Hour!
There is nothing like seeing something in order to believe it.
In this case it will be hearing word-for-word how a MasterMind Session is conducted with first-time callers, live, with no advance training or preparation.
In this raw-and-uncut recording:
- A simple process to help you create MORE value for your business TODAY! (02:35)
- Want to instantly boost the value of your company and make more money with less effort? The answer is here … (04:13)
- How to pick the best referral strategies that work consistently for your business. (06:55)
- How to maximise your referral systems AND get the highest quality clients. (08:15)
- Why you must develop different types of referral strategies to grow your business exponentially. (14:55)
- How to get extraordinary referrals – hassle-free clients who will spend the most and stay with you the longest. (17:36)
- How to turn your client's into unpaid agents who are happy to grow your business. (20:30)
- 3 simple steps you can easily take to create massive value for your business with the least amount of effort. (30:50)
- A simple mindset shift that's guaranteed to help you attract a stampede of hot clients who are begging you to take their money! (45:25)
- A simple 1% DAILY improvement guaranteed to help you destroy your competition and make you almost invincible! (49:00)
Component #6:
Business Marketing Autopsy
Take this confidential REVEALING 'X-RAY' SCAN to DISCOVER why you are stuck, limited and frustrated in your business, working TWICE as hard for just a fraction of what you deserve to be earning...
Finally understand WHY you keep working harder and harder in your business but have less and less to show for it...
Are you bold enough to face the facts head-on?
Take this breakthrough, confidential Online Marketing Autopsy to 'X-ray' your business in minutes and discover what actions you must take today to sky-rocket your sales, fatten your bank account and have more time to spend with your family!
We've all heard the saying that to get anywhere, you first need to know where you are now… Well, most entrepreneurs have absolutely no clue.
You don't have to be one of them.
How much would it be worth to your bottom-line profits if you had clear-cut answers to the following puzzling questions, you don't know the answers to...?
- Why your current promotions are not performing?
- Why your clients are not loyal enough?
- WHY you constantly attract the wrong prospects/clients that make your life miserable?
- WHY you're working harder and harder for less and less gross margin?
- WHY you constantly need to worry about "where the next job is coming from" just to pay the bills?
Component #7:
Bestselling eBook:
Succession: The Single Biggest Threat To Your Family Business
Don't Become Another Failed
Family Firm Fatality Statistic:
THE BAD NEWS:
- The average life expectancy of a family business is only 24 years.
- If you are an heir, this means that the business will fail in the middle of your career, in your prime earning years - a financial disaster many people take a lifetime to recover from, if ever.
- Only 3 out 10 family businesses survive into the second generation
- Even if you do make it past the 24 years, the odds are still against you making a go of it.
- Only half of those make it into the third generation!
The GOOD NEWS:
The ones that do succeed out-perform their peers by orders of magnitude, making it all worthwhile!
The facts are crystal clear - thousands upon thousands of honest, hard-working, loyal and dedicated small business owners, just like you, are destroying their family’s legacy within one generation, simply due to lack of planning AND understanding.
And in a way, this is understandable:
After all, there are very few resources available to help family firms cope with succession challenges. As you'll see below, succession outcomes for family firms are very different from those of corporate firms. You can't read up on "corporate succession" and hope to understand the key factors for successful family firm succession.
Then there's the fact that most lawyers, accountants or other professional experts charge prohibitive fees ($300+ an hour) just to explain the groundwork and background information associated with succession planning -- that's BEFORE they've even looked at YOUR specific situation. In no time at all you can rack up thousands of dollars in fees just to understand the "lay of the land".
Adding insult to injury, while most lawyers and professional advisors have excellent knowledge of the legal, taxation and regulatory aspects of succession, they may NOT be well-versed in the cultural and business planning aspects that are a big part of the solution.
All this makes it very difficult for family firm owners and heirs to dip their "toe in the water" to understand how to cope with the very real threat of a non-existent or bungled succession plan. Until now...
Now There's A New Way To Put SUCCESS
Back Into Family Firm SUCCESSION
I want to give you the edge, the secret 'missing link' so you can be one of the SUCCESSFUL family firms that manages the transition to the next generation successfully and profitably.
This edge is not available anywhere else, at this or any price, because to my knowledge I'm the only person in the world who has studied family firm succession in such depth - investing over 1,250 hours reviewing more than 300 peer-reviewed articles and studies, producing 131 references which allow you to delve deeper into any aspect of succession, quickly and easily.
The result of this intensive research and study is the book, Succession: The Biggest Threat To Your Family's Legacy, containing a succinct comparative analysis of key succession issues in family firms, plus a step-by-step action strategy for ensuring better succession outcomes.
You need this book if you are:
- The founder of a family firm wanting to hand over the reigns of the company to your son, daughter or other heir.
- The second-generation owner of a family firm who needs to plan for the transfer of control to the next generation
- The heir to the family firm and are apprehensive, timid or unsure about the process
The approach I take is to compare typically unsuccessful family firm succession plans with typically successful corporate (non-family) succession plans.
This comparative format gives you substantial insights into what YOU can do to mirror the successful succession processes in corporate firms in YOUR own family business.
Get ‘unstuck’ with the Succession Process
A lot of people are don’t know where to start, this book helps you take the first, second and third step in the proper order.
The 6 Key Differences Between Corporate
And Family Firm Succession
Succession: The Biggest Threat To Your Family's Legacy outlines the 6 KEY DIFFERENTIATORS between corporate and family firm succession:
- The Process
- By understanding HOW corporate firms address the challenge of succession, you'll be able to replicate it yourself with ease.
It often is a critical, life and death decision or event that triggers the process in a family firm. By KNOWING the correct process components, you'll be in a position to preemptively reduce the impact of the inevitable transfer of power and control.
Above: This table shows you just one of the 6 KEY DIFFERENTIATORS covered in
Succession: the Biggest Threat To Your Family Business. - Initiation And Outcome
- There is typically resistance to the initiation of succession planning in family firms because it deals with the founder's mortality, power and control issues that are very emotional and personal.
Borrowing from the working corporate model, you'll come to accept that there are several ways to initiate the process without confrontation and conflict. - Levels Of Analysis
- Succession in a family business has been recognised as the most complex, frustrating and demanding business management challenge any executive will face in their business career.
Knowing the multiple levels of the problem, like peeling an onion layer-by-layer, will help you deal with each one methodically. Without such a systematic approach, it all becomes overwhelming and chaotic, which is why so many firms fail. - Ownership
- In contrast to corporate companies, this dimension is mission-critical to a fruitful transition. The added complexity is often ignored with disastrous consequences.
- Successors
- Hiring from within comes with the territory in a family business, but not so in a non-family corporate culture. This aspect is of primary importance for the heir to grasp if he or she is to maximise the chances for a seamless ascension to the top position.
- Firm Performance
- In the corporate world, performance before and after the succession event is well researched and reported - especially in the case of public companies, where analysts and academics number-crunch the stats to incredible levels of detail. As the successor, keeping track of your internal metrics is vitally important so you can pin-point areas of weakness or fragility during the process and transfer.
Peek Inside The Entire Table Of Contents To See All The Components You Need To Understand
To Prevent Your Company's Decay Or Even Death
Did You Know That 'On Average', It Takes 7 Years For Research Like This To Get Into The Popular Business Press, With Less Than 13% Of Business Owners Stumbling Across It?
That is one of the many contributors to failed family firm succession attempts. With this all-inclusive, non-nonsense guide, you'll know exactly how to proceed for a smooth transition into the next generation and the next after that.
1,250 Hours Were Invested Reviewing 300 Articles, producing 131 references that are listed in the Appendix so that you can delve into more detail of any aspect of succession at your discretion, quickly and easily.So what’s a fair price to pay for this one-of-a-kind summary of key succession issues and your very own 'How To' Family Business Succession Action Plan?
If you were to go to an attorney, consultant or advisor who specializes in succession plans, they would probably charge you $1,000 to $2,000 just to tell you a FRACTION of what's inside this guide.
But family business is a passion of mine -- I know the skills, toil and pride that goes into creating a business that nurtures an entire family and creates a legacy for the future.
So I want to ensure this book gets into the hands of as many family businesses as possible and price shouldn't be an obstacle.
Get the critical issues from thousands of pages of research and real-life experience summarized and analyzed for you in one easy-to-read volume.
Take the first vital step in the process of protecting your family's legacy well into the future.
AVOID paying hundreds or thousands of dollars for "background information" from expensive pay-by-the-hour attorneys and accountants eager to charge you big bucks.
The Clock Is Ticking... Give Yourself As Much Time And Options As Possible - Get Started NOW
Why you can't afford to wait to get this book.
- The longer you wait, the worse the situation will get. It is well known that the death of most family businesses is preventable - GIVEN ENOUGH TIME. Give yourself the gift of time. it's the most powerful component you can leverage to your advantage.
- With more time, you have more options. If one strategy doesn't work, with time you have the choice to try something else. More choices equals a better outcome.
- You NEVER have as much time as you need. The process always takes longer than expected.
- You don't know when the "life and death" situation will present itself - Don't become a martyr to circumstance - get control and become master or your destiny. There are countless heart-breaking stories of people who "never saw it coming... One day he's there and the next minute he's gone and so was the company, because it was all in his head, there was no documentation, systems..."
Since you're determined to be part of the small minority of family businesses that survive and thrive through the succession process, grab this book right now and be well on your way to a long and prosperous business legacy.
Component #8:
How To Market Your Family Business -
Exponential Marketing Tips To Leverage Your Family Brand For Maximum Profits!
It’s a tough game running a business… particularly a family business.
Your margins are down … the economy is increasingly unpredictable … the Internet is driving many genuine family businesses out of business… customers are less loyal while becoming more and more demanding.
Leverage your biggest “hidden asset” to grow your business and increase your market share…
Here’s a sneak-peek of what you’ll learn about in the report:
- The fastest way to out-smart, out-strategize and out-earn the competition because you’re a family business.
- What 1st generation family businesses must DO to ensure their survival to the next generation.
- How building a ‘multi-generational perspective’ is good for your bottom-line as well as your family’s legacy.
- How to stop your web-savvy competitors from eating your lunch!
- 3 real-life examples to help you build an identity or persona for your family business.
- Why people don’t have confidence in most family-run businesses and what you must do to change that – fast.
- WARNING! The pros and cons of using the family name in the business name. (Little-known facts even your accountant doesn’t know about.)
- How to attract all the business you can handle.
- How you can mimic the strategies of Kentucky Fried Chicken, Aunt Jemima Pancakes and Sara Lee to leverage the family aspect of your business to your advantage.
- The #1 mistake that almost ALL family business owners make which costs them thousands of dollars – every single month!
- How to create credibility, build pre-eminence and preserve your family’s legacy even when times get tough.
- How your family photo album can help you grow your business faster.
- How to leverage the Internet to grow your family business in leaps and bounds. (Works like magic even for Internet newbies!)
- What you can learn from Flicker.com and YouTube.com that could help you grow your business.
- How compressing your Pathways To Profits can make your business instantly more profitable without having to spend a cent on new advertising.
- A simple copywriting trick that turns cold, bland and boring business communications into real, captivating and endearing stories that make people want to do business with you.
- A little-known technique to make the local community fall in love with your business – no matter how small it currently is.
- A proven strategy from the 1800’s nobody uses that’s guaranteed to help you get you new leads - instantly.
- Find out how a chiropractor, doctor or any professional of can attract more business than he/she can handle with a strategy so simple you might actually burst out laughing when you learn what it is!)
- How to use trophies, awards and accolades to win more business with a lot less effort.
- The 2 associations you should join immediately to bullet-proof your business from weaknesses or dips in the economy.
- Plug yourself to this unlimited source of new business right away.
- The #1 complaint that could bankrupt your business in the next 12 months. And, how you can flip it to your advantage!
- How to create a personalized image for an online business and attract more cash-in hand customers who want to buy from you.
- When you definitely should not put your family ‘front and center’ in your sales and marketing.
- What helped Colonel Sanders build an international empire that keeps growing and expanding like wildfire even though he’s no longer with us.
- A critical strategic move you must take when a family member leaves the company and you need to employ new staff to fill his/her role.
- Why you still struggle with attracting new customers to your business and how to change that as soon as this week!
- The success mindset you must develop to bring out the best in your business and yourself.
Turning your biggest liability
into your most valuable asset!
Running a family business can work to your advantage as long as you know how to create the right image within the community and marketplace. You see, no one can ever take away your family legacy, your name, or your identity.
This is one of the ways that you can absolutely bulletproof not only your family’s legacy but your entire marketing investment. If you market something that someone else can copy you’re basically giving them ammunition to use against you; but once you establish a brand, identity or persona for your family business, you become unbeatable.
- Component #1: From Bland to Brand
- Component #2: Branding Case Studies
- Component #3: Video Streaming Presentation
- Component #4: Video Streaming Presentation
- Component #5: Downloadable Audio Program
- Component #6: Business Marketing Autopsy
- Component #7: Succession: The Single Biggest Threat To Your Family Business
- Component #8: How To Market Your Family Business - Exponential Marketing Tips To Leverage Your Family Brand For Maximum Profits!
Yes! Send me The Family Business Revival Kit
right away for only $99.95
Available via Immediate Secure Download ANY
time of day -- Even if it's 2am!
And I also appreciate that by ordering this product "sight unseen", you're putting your trust in me that everything I say about this book is true.
So to remove 100% of the risk from you, this product comes with an unconditional 60-day money back guarantee. Here are the details (and I think you'll agree they are more than fair).
I'm So Certain This Information
Will Save You Time, Money and
Heartache That It's Backed By
My No-Questions-Asked
100% Money-Back GUARANTEE!
My guarantee is very straightforward. Get the book and the bonuses. Digest the information. Start using and applying it in your business.
Take up to 60 entire days to decide -- if you can't honestly say that you feel more equipped to handle the issue of succession... more clarity on the major issues and how they fit together... more confidence and certainty about protecting your family's legacy...
Then you can simply request a quick and courteous refund -- no questions asked.
You simply can’t lose. The only way you can lose is if you don't learn how to avoid the pitfalls that sink 3 out of 4 family businesses.
So order with confidence, knowing you are 100% protected by this Money-Back Guarantee via ClickBank - the most trusted marketplace on the Internet.
So there you have it - an irresistible opportunity to turn the biggest threat to your business into its biggest opportunity and advantage in no time.
Gain instant access to The Family Business Revival Kit right now and get your hands on all the information you need right NOW to bullet-proof your family's legacy and face the future with renewed excitement, energy and enthusiasm.
And I've also unconditionally guaranteed the whole package. If you order then don't like what you see, or decide this isn't for you, you can simply let me (or our secure payment processor ClickBank) know, and your entire purchase price will be cheerfully refunded.
Whatever you decided, you get to keep the materials and bonuses as a "thank you" for giving this a fair try.
Don't wait until it is too late. Order now.
Onward and upward!
Dr Marc Dussault
B Eng, MBA, MLS (LAW UNSW) DBA SDIAA GAICD FAIM
The Exponential Growth Strategist
P.S.
The sad thing is, by the time MANY family business owners or heirs realize they need the business-saving information included in The Family Business Revival Kit it will already be TOO LATE.
Too late to make a smooth ownership and management transition.
Too late to maintain unity and cohesion among family members while treating everyone fairly AND safeguarding your legacy.
Too late to plan for significant financial and tax considerations that surround the transfer of business ownership in all developed nations.
Too late to avoid stress and anxiety about what needs and must happen.
Too late to prevent bankruptcy.
It's a shame, but it's also reality.
It's a shame BECAUSE this is all preventable. IF you know what to do and what NOT to do. Fix the odds in your favor, make this totally risk-free $99.95 investment and become one of the success stories.
Yes! Send me The Family Business Revival Kit right now!
Not only do you get a detailed report on 'How To Market Your Family Business Exponential Marketing Tips To Leverage Your Family Brand' you also receive:
- Component #1: From Bland to Brand
- Component #2: Branding Case Studies
- Component #3: Video Streaming Presentation
- Component #4: Video Streaming Presentation
- Component #5: Downloadable Audio Program
- Component #6: Business Marketing Autopsy
- Component #7: Succession: The Single Biggest Threat To Your Family Business
- Component #8: How To Market Your Family Business - Exponential Marketing Tips To Leverage Your Family Brand For Maximum Profits!
If your business and family legacy is not worth $99.95, then this book is simply not for you.
If you have any pre-purchase questions that aren't answered on this website, email me at info [~at~] familyfirmsuccession . com and I will get back to you with an answer.